Director of Digital Media
Reports to: Executive Director
Salary: $85-95,000 annually plus health/transit/retirement benefits
Location: Flexible; Occasional travel required
Apply Here: https://smrtr.io/csvTw. Position open until filled. Applications received before January 17, 2023 will be reviewed first.
The Director of Digital Media plays a significant role in leading ACF’s digital strategy in the following areas: overseeing all ACF digital platforms (websites, social media, emails) to ensure engaging content and messaging; developing relationships with media influencers; curating ACF’s digital media resources for artists; and guiding branding alignment. Reporting to the Executive Director, this senior position works closely with ACF’s record label, innova Recordings, and oversees the editorially-independent multimedia hub I CARE IF YOU LISTEN as well as social media and web support.
SUMMARY OF ACF AND THE ROLE
ACF envisions a world where living music creators are celebrated as essential to human culture. We are leading catalysts in an ecosystem that invites generations of composers, artists, advocates, and audiences to pursue this vision with us.
Our commitment to being a racially equitable organization guides us and our work. We intentionally learn and practice anti-racism, and we support an ecosystem that is equitable as well as inclusive. (Click here to read our statement of commitment to racial equity.) The ACF Board and staff are committed to continued learning and practicing principles to create and sustain a welcoming, dynamic, and inclusive environment.
Currently in its third of a five-year ambitious strategic plan, ACF is focused on further developing itself as a national space that supports and advocates for living music creators. As part of the plan ACF has deepened its investment in digital strategies: our in-house record label, innova, is focused on digital placement and licensing for its recording artists; in 2020 ACF acquired the multimedia hub I CARE IF YOU LISTEN; and we are curating more resources and opportunities to empower artists in the digital marketplace.
The Director of Digital Media is a newly-created position that will play a significant role in leading our digital strategy in the following areas: overseeing all ACF digital platforms (websites, social media, emails) to ensure engaging content and messaging; developing relationships with media influencers; curating ACF’s digital media resources for artists; guiding the organization’s digital strategy; and serving as staff lead for a branding refresh and website redesign (with external consultants and board involvement).
The Director of Digital Media will maintain a birds-eye view of ACF’s digital media platforms while working collaboratively with staff to ensure effective engagement in and promotion of programs as well as the artists involved in them. They report to the Executive Director and will serve as a member of senior staff leadership. This position supervises the social media consultant and is the main liaison to our website development and support company, Bust Out Solutions. The Director of Publications – who edits I CARE IF YOU LISTEN (ICIYL) – will report to this position to ensure alignment with the multimedia hub. A part-time Assistant Editor supports ICIYL and manages ACF’s e-communications, reporting to the Director of Publications.
The Director of Digital Media will work closely with the innova Recordings team as they build a new model of support for artists in digital content creation and distribution. This role will collaborate with the Director of Artist Support and Director of Development and Operations as well. ACF aspires to undertake a comprehensive digital transformation, and is embarking on a branding refresh and website redesign this year to better align its many programs with its strategic direction.
- Direct strategy for ACF digital media platforms, optimizing engagement and support
- Build relationships with digital media producers and influencers and maintain knowledge of evolving digital marketplace for music content creation, promotion, sales, and engagement
- Curate resources and activities, including a quarterly newsletter, to support artists in content creation and promotion in the digital marketplace; serve as a liaison/advisor to artists, staff, and other constituents
- Contribute to ACF’s brand strategy, working with ACF’s Executive Director, board members, and external consultants; ensure brand alignment in digital mediums
- Oversee social media strategy, striving to cultivate a digital community of artists and their collaborators and supporters
- Contextualize and coordinate with ACF staff the schedule and diversity of storytelling and amplification of artists (articles, events, partnerships)
An ideal candidate is enthusiastic about ACF’s mission and supporting music creators. They are committed to racial equity and share the organization’s values of leadership, anti-racism, courage, support, and curiosity. The successful candidate must be highly organized, proactive, and able to reprioritize when needed. They have led digital marketing initiatives and are skilled at shaping and implementing strategy. Demonstrated experience with, and curiosity in, evolving digital technologies and marketplace a must. Ability to coordinate multiple parties and a strong eye for design are important in this position. Experience with customer management systems is strongly preferred (experience with Salesforce is a plus). Knowledge of WordPress, Buffer, email marketing platforms (e.g. MailChimp), HTML, and Google Analytics (or other marketing/analytic tools) strongly encouraged.
The ability to work with a diverse group of individuals – whether artists, board members, or supporters – is essential.
A national organization, we value the opportunity to be based in Minnesota while cultivating a staff and community that lives around the country. We invite applicants outside the area to only apply if they are willing to travel 4-5 times a year for full staff/board activities in St. Paul, Minnesota and other parts of the U.S. where programs may be taking place. ACF is able to offer a modest moving package for those who wish to relocate. (Read more about the beautiful landscape and offerings of Minnesota – it’s more than snow!)
SALARY AND BENEFITS
The salary for this full-time, exempt position is $85-95,000/year (depending on experience) plus a competitive benefits package including health insurance, dental insurance, FSA, flexible vacation time, 403(b) retirement matching plan and pre-tax transportation program. We value the artistic and other life activities of our staff, who currently live in three time zones, and welcome flexible remote and work hours. ACF will remain a permanently hybrid working environment.
HOW TO APPLY
Submit resume and cover letter describing why you are interested in this role at ACF here: https://smrtr.io/csvTw. We recommend uploading your cover letter as a PDF but it can be submitted as an email on Smart Recruiters.
Please only contact ACF if you have difficulty with submitting your information.
Position is open until filled. Applications received before January 17, 2023 will be reviewed first. Three references will be requested from those invited to interview.